I was lucky enough to write the mantra and several ads for adidas’ single largest North American media buy.

During the 2007 All Star Game, our work was plastered all over Vegas. The airport, taxi toppers, billboards, the Luxor, and the MGM Lion were all working hard for adidas that weekend.  

MVP of the game, Kobe Bryant, can undoubtedly attribute his 6 assists to my powerful words.

No Kobe, you’re the best.

Copywriter – Nick Hughes :: Art Director – Sally Morrow